We were approached by ADC Drains to design a new identity and a new website for their ever-expanding business. Leading the way in the drain cleaning business, ADC wanted a strong identity that reflected this.
ADC previously used a neon green, along with black. They were keen to keep a bright green, but after talking with us were open to using a different green. One that was more pleasing on the eye, yet still vibrant. We got rid of the black and combined it with a charcoal grey. This combination is more modern and sophisticated.
As part of the solution we created a logotype that conveys movement, that of free flowing pipes, which a customer can always expect after employing ADC Drains.The corners and shapes of the letter forms reflect the shapes of pipes.
We designed a fully responsive website that has great impact with ADC’s new colour combination. ADC offers a wide range of services which they felt were never clearly communicated on their previous website. We outlined all of these services simply, with clear navigation.
September 13, 2017
Branding, Print, Web