When starting a business you probably have a logo on your checklist of things to get done. Something that looks good on a business card. And that’s fine. But by approaching things in this way you are really missing out on an opportunity to have more of an impact on people.  A logo is a...Read More

In my post ‘First, deal with the fundamentals’ I discussed how having a strong brand identity from the beginning provides you with the foundation to build your reputation. To build trust. I used a bank as an example of a business that certainly needs to develop trust with customers and spoke of AIB as an...Read More

If you own a business, I’m guessing you take pride in presenting yourself to all your customers in a particular way, so they walk away with a certain perception of you. You might present yourself as an expert, so you speak in a passionate yet formal way. Or you might want your customers to feel...Read More