In my post ‘First, deal with the fundamentals’ I discussed how having a strong brand identity from the beginning provides you with the foundation to build your reputation. To build trust. I used a bank as an example of a business that certainly needs to develop trust with customers and spoke of AIB as an...Read More

Fundamental, in the Cambridge Dictionary says; “being the most basic or most important thing on which other things depend“ A successful business depends on strong branding at their core, guiding them through every business decision.   It wasn’t a priority When you’re first starting a business branding is probably not the first thing on your...Read More