visual identity
brand colours
You will often hear me say, branding is not just about making something look pretty. But aesthetics are important. Very important. It’s about utilising design to communicate a particular message. Putting the creativity to work for you! As your silent partner. A partner that pays for itself over time. Your brand identity really is in...
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Anatomy of a Brand Identity
In my post ‘First, deal with the fundamentals’ I discussed how having a strong brand identity from the beginning provides you with the foundation to build your reputation. To build trust. I used a bank as an example of a business that certainly needs to develop trust with customers and spoke of AIB as an...
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If you own a business, I’m guessing you take pride in presenting yourself to all your customers in a particular way, so they walk away with a certain perception of you. You might present yourself as an expert, so you speak in a passionate yet formal way. Or you might want your customers to feel...
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Fundamental, in the Cambridge Dictionary says; “being the most basic or most important thing on which other things depend“ A successful business depends on strong branding at their core, guiding them through every business decision.   It wasn’t a priority When you’re first starting a business branding is probably not the first thing on your...
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