You will often hear me say, branding is not just about making something look pretty. But aesthetics are important. Very important. It’s about utilising design to communicate a particular message. Putting the creativity to work for you! As your silent partner. A partner that pays for itself over time. Your brand identity really is in...Read More

In my post ‘First, deal with the fundamentals’ I discussed how having a strong brand identity from the beginning provides you with the foundation to build your reputation. To build trust. I used a bank as an example of a business that certainly needs to develop trust with customers and spoke of AIB as an...Read More

If you own a business, I’m guessing you take pride in presenting yourself to all your customers in a particular way, so they walk away with a certain perception of you. You might present yourself as an expert, so you speak in a passionate yet formal way. Or you might want your customers to feel...Read More

Fundamental, in the Cambridge Dictionary says; “being the most basic or most important thing on which other things depend“ A successful business depends on strong branding at their core, guiding them through every business decision.   It wasn’t a priority When you’re first starting a business branding is probably not the first thing on your...Read More