My work is commercially focused and creatively driven. 

I’m full of curiosity. If you let me, I’ll enjoy swimming around inside your head to understand your vision for your business.

I love stories. And I believe every business has a story to tell.

To me, passion is infectious. If you’re passionate, I’ll be in it with you. If you’ve lost a bit of that passion, I can help you find it again.

I work with a range of clients, from one person start-ups, to national organisations.

I love to solve problems. With strategic thinking. And a dollop of imagination. 

Each business comes with unique challenges. I address challenges with the one language people the world over understand – Visual Communication.

My work is commercially focused and creatively driven. 

I’m full of curiosity. If you let me, I’ll enjoy swimming around inside your head to understand your vision for your business.

I love stories. And I believe every business has a story to tell.

To me, passion is infectious. If you’re passionate, I’ll be in it with you. If you’ve lost a bit of that passion, I can help you find it again.

I work with a range of clients, from one person start-ups, to national organisations.

I love to solve problems. With strategic thinking. And a dollop of imagination. 

Each business comes with unique challenges. I address challenges with the one language people the world over understand – Visual Communication.

What I don't do.

My work goes beyond aesthetics.
I don’t just make things look ‘slick’.

Communication and connection are at the core of everything I do.

My Approach

01.

01.

We connect, we
communicate.

We connect, we
communicate.

It usually starts with a chat over a cup of coffee. I strive to understand your business at it’s core and what you want to achieve. You can share any challenges you’re currently facing. My goal with our meetings is to continue honing in on how we can authentically present your business. It’s a process. One that’s not always so clear in the beginning.

It usually starts with a chat over a cup of coffee. I strive to understand your business at it’s core and what you want to achieve. You can share any challenges you’re currently facing. My goal with our meetings is to continue honing in on how we can authentically present your business. It’s a process. One that’s not always so clear in the beginning.

02.

02.

Connecting
the dots.

Connecting the dots.

I start every project with research and analysis. If you’ve presented challenges to me, I’ll set out to solve them. I’ll be looking to uncover new insights. I’ll seek to understand your customer. I review your competition. How you differ from them. My main objective here, is to solidify your brands positioning.

I start every project with research and analysis. If you’ve presented challenges to me, I’ll set out to solve them. I’ll be looking to uncover new insights. I’ll seek to understand your customer. I review your competition. How you differ from them. My main objective here, is to solidify your brands positioning.

03.

03.

Connect your
business with
a persona.

Connect your business with a persona.

To connect with people, a business needs to have a crystal clear image. To get the whole, we need to figure out its parts. We establish the characteristics that sum up your business. We work to refine these down to a few. Here, we’re looking to define the DNA of your brand. How your business behaves and expresses itself.

To connect with people, a business needs to have a crystal clear image. To get the whole, we need to figure out its parts. We establish the characteristics that sum up your business. We work to refine these down to a few. Here, we’re looking to define the DNA of your brand. How your business behaves and expresses itself.

04.

04.

Communicate
your business
persona.

Communicate your business persona.

At this point I have a clear idea of the vibe we want your customers to get when they engage with your business. I set the tone and voice with the use of colours, fonts, graphics and images. This messaging needs consistency across all areas of your business. If it’s not consistent, it’s confusing. The goal with all of this is to make a connection in the mind of your customer.

At this point I have a clear idea of the vibe we want your customers to get when they engage with your business. I set the tone and voice with the use of colours, fonts, graphics and images. This messaging needs consistency across all areas of your business. If it’s not consistent, it’s confusing. The goal with all of this is to make a connection in the mind of your customer.

Staying connected.
Growing together.

Staying connected. Growing together.

By the time I’ve finished a project I care passionately about its future. It’s growth. I always want what’s best for your business. As you grow it’s important to maintain a consistent business image. If it looks like a duck, swims like a duck, yet barks like a dog, things become confusing to your customers. I enjoy helping clients navigate this journey. I can help your business as it adapts, so your image doesn’t become diluted.

By the time I’ve finished a project I care passionately about its future. It’s growth. I always want what’s best for your business. As you grow it’s important to maintain a consistent business image. If it looks like a duck, swims like a duck, yet barks like a dog, things become confusing to your customers. I enjoy helping clients navigate this journey. I can help your business as it adapts, so your image doesn’t become diluted.

  • We needed to update the website for our association to a more user friendly site which would be easier to navigate for all our members. We found Jennifer very approachable, flexible and listened to our needs. With the launch of our contemporary new website, Jennifer also helped to rebrand our association with a new logo representing the mission and values of the association. We were delighted with the final design.

    Irish Association of Critical Care Nurses
    Serena O’Brien, Vice-Chairperson
  • I enjoyed very much working with Echo. In the first meeting I knew by the questions Jennifer asked me that she was the right person to help me. The logo and branding she came up with was perfect for my business. It gave me confidence moving forward and I learnt a lot about the importance in having a proper image for all the different areas of the business. I loved the window decals! I was so happy with the website too. Many thanks.

    Easyfix Hair Salon
    Esther Feeney, Salon Owner
  • In 2019 we decided to invest in our branding and a new e-commerce website. Jenny helped us shift focus and rebrand our business and how we communicate with our customers. The new branding and website transformed our online sales within a few weeks. We wish we had done it sooner! It was a pleasure working with Jenny. We would have no hesitation recommending Jenny’s branding and website services.

    Charlotte French E-commerce Store
    Stephen Halpin, Managing Director
  • I was launching two new businesses and briefed Echo with designing a brand identity for both. Jenny took great care in translating my vision. I enjoyed every part of the process and felt that she delivered two well-considered logos. I was thrilled with the final results. I look forward to working with her again when I’m ready to develop my websites.

    Steve McEvoy
    Managing Director, Momento Films
  • I would highly recommend Jenny to any business looking to expand and have a proper brand image. The website she did for me was beyond what I imagined and the logo and colours on my vehicles and uniforms have given my business a more professional look. I was delighted with it all. She has helped me in many areas over the years and continues to offer advice when I need it.

    ADC Drains
    Barry Keegan, Owner
  • Jenny created a new website for my business. If I had known the process would be so enjoyable I wouldn’t have put it off so long. Jenny’s enthusiasm is contagious and I found her very approachable. She listened to what I wanted and produced a great website for us. I would highly recommend Echo to anyone looking for website services.

    Retail Display Solutions
    David Reilly, Managing Director